Istanbul @ MIPIM - MIPIM International Real Estate Exhibition
10 - 13 March 2015, Cannes, FRANCE
The city of Istanbul has been presented in a separate pavilion for the first time at MIPIM 2015 in Cannes, France. MIPIM is the biggest and the most prestigious international real estate exhibition in the world.
More information about Istanbul @ MIPIM can be found at:
In addition to the "Big Istanbul Model", urban transformation projects were presented on smaller scale models. More than 40 mega projects and infrastructure projects were introduced on touchscreen information points placed at the various spots inside the 300 sqm Istanbul Pavilion.
From concept creation to development, production to implementation, marketing design tools to operations all aspects of the project has been executed under the leadership of THEPARTNERS with approximately 200 people from both local and international experts.
An area of 96 sq km of Istanbul has been reconstructed on a 1/1000 scale model and presented to the leading professionals of the this industry.
The model was enriched with 3D video mapping, showcasing the 24 hours in this vibrant city with its authentic sounds, historic, traditional and cultural icons together with its modern aspects. The whole setup and this audivisual show made the Istanbul Pavilion one of the most visited and most influential stands in Mipim.
Istanbul @ MIPIM